Consumer, Media & Technology power

Survation / Daily Mirror – Consumers Demand Action on Energy Prices

79% of UK consumers want the government to do more to bring down energy prices

In a Survation poll for the Daily Mirror, 56% of consumers agreed that they were worried about the cost of their energy bills, with 27% agreeing very strongly. Concern about the cost of energy was highest among those in the North & Scotland (65%) and in the lower DE socioeconomic band (71%), though even among the high earning AB group 43% of respondents agreed they were concerned compared to only 35% disagreeing.

With such widespread discontent over the cost of energy, it is perhaps unsurprising that people were demanding tough action. 79% of people agreed that the coalition should be doing more to tackle high energy charges, with only 5% disagreeing. In particular consumers felt that the energy watchdog, OFGEM, was failing in it’s task to hold energy providers to account for their pricing decisions, with 55% saying that it was “toothless” and “not fit for purpose”.

The Daily Mirror’s article can be found here. Full data tables available here.

Patrick Brione

Patrick Brione

Director of Research 2012-2016

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