A new poll of seats in the North of England and Midlands which were won by the Conservatives in the 2019 General Election for the Four Day Week campaign shows strong support for a four day working week with no loss of pay and suggests the Conservatives could benefit electorally from backing this policy.

By 66% t0 11%, voters in red wall seats would support a four day working week with no loss of pay.

Voters who backed the Conservatives in these seats in the 2019 General Election support the policy by 59% with 17% opposing, while 2019 Labour voters back a four day working week by 79% to 5%.

The data from this polling also shows that a commitment from the Conservative Party to introduce a four day working week would at the very least not have a negative effect on their voter support in these red wall seats. 44% of voters said that a commitment to the policy would make them more likely to vote Conservative at the next general election, against 24% who said it would make them less likely.

Similarly but with more impact, according to our polling, a commitment from any political party to a four day working week would make voters more likely to vote for the party making that commitment, with 50% more likely and 18% less likely.

Fieldwork conducted: 22nd – 28th April 2022
Population sampled: All residents aged 18+ in the Red Wall (seats in the North of England and Midlands which were won by the Conservatives in the 2019 General Election)
Sample size: 1,015 respondents

Data tables: 

Red Wall Omnibus_4 Day Week Campaign (1)