Around the internet and among newspapers, perspectives from our new News Corporation survey for Progressive Polling were varied. Political Betting focused on Ed Miliband topping the leader ratings for his response to the crisis at News Corporation and provided some nice charts.Sebastian Payne for The Telegraph also reflected on Leader ratings in our survey “Although Cameron’s personal reputation has taken a hit, his government and party remain mostly unscathed.” Payne noted that “YouGov’s daily trackers suggest the Conservative’s share of the vote has yet to drop below 35 per cent and Labour has yet to peak above 44 per cent.” – although it may be a little premature to judge the impact on future Conservative voting intention with Rebekah Brook’s arrest today and Rupert Murdoch, James Murdoch and Rebekah Brook’s appearances before the Culture, Media and Sport committee on Tuesday to come. This story looks set to run from some time.

Labour website Left Foot Forward took the tack on the survey’s findings on media plurality implications, emphasing findings that 80% of respondents “demand a review into News International’s existing levels of media ownership in the UK.” as well as on David Cameron’s judgement over the affair.

Chiming with our survey’s findings that 72.5% thought that Rupert Murdoch has “too much influence in British Politics” and the 79.9% that felt News Corporation’s other holdings in the UK should be reviewed – Ed Miliband and Nick Clegg have both now spoken about Media Plurality rules needing serious review – perhaps avid readers of our work?

Damian Lyons Lowe

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